Google Ads 101 Podcast
This podcast will run through an A-Z of Google Ads, giving you the confidence to set up, analyse and ace your first advertising campaign. From keywords to landing pages to PPC – we run through the key definitions and best practice.
This is a recording of an ESSA webinar presented on 10 December 2020.
Presented by Mr Chris McCarroll and Ms Zoe Bickerstaffe
Mr Chris McCarroll
Chris McCarroll started his business life in marketing and events, working with brands such as Disney and Surf Life Saving before taking the leap and opening his own branding studio and Health Marketing agency. In 2015, after working alongside many Allied Health professionals, Chris identified the need for a wider audience and platform for health professionals to gain public awareness for the amazing and life changing tasks they are undertaking – all whilst still running their own businesses. Since Allied Magazine was founded, it is continuing to building a large following within the Health, Fitness, Wellness and business communities.
Ms Zoe Bickerstaffe
Zoe Bickerstaffe has been ESSA’s Marketing and Communications Manager since 2012 and has worked with many ESSA members to help tweak and enhance marketing. With over 15 years’ experience in the industry, Zoe has a passion for supporting small business and sole traders in the allied health industry.
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