Creating a Thriving Private Practice Webinar
Owning a private practice is no different to running any business, requiring you to wear many hats and understand all aspects of running a business on top of being a qualified practitioner and focusing on delivering your clinical expertise. As a highly experienced evidenced-based healthcare marketer, this presentation can assist ESSA professionals who own a practice to gain knowledge in an area critical to the success of their practice.
Creating a Thriving Private Practice. The Marketing Essentials to Increase Enquiries and Patient Retention.
As a practice owner you need to wear many hats and be across all aspects of running a business – including marketing. Without marketing, it’s challenging to consistently get in front of your ideal patients and referrers, which means you’re not generating interest, enquiries and new patient appointments – all critical in creating a long-term thriving private practice. However, in the early days of establishing a private practice it can be challenging finding the time and resources to do even the marketing essentials. In this presentation, we’ll be going through each element of a practice owner marketing plan, and equipping you with practical marketing knowledge and tools so you can walk away having more control over your marketing and practice success.
Presented by Mrs Miranda Smith, BMgt(Marketing), MMktg
After school Miranda couldn’t decide whether to study psychology or marketing, and shortly after choosing marketing she become a qualified phone counsellor at Lifeline where she quickly saw the role marketing played in healthcare - in increasing awareness, education and ultimately helping people find the right health practitioner for them. After completing a Bachelor of Management (Marketing) and a Master of Marketing at the University of South Australia Miranda gained 10 years senior management experience within the corporate healthcare sector including as Marketing Manager for London's leading mental health hospital and Chief Marketing Officer for the Monash IVF Group. After her time in the corporate world, plus brand manager roles in NFP and senior communication advisor roles for the SA and Victorian Health Departments, in 2016 Miranda launched her own business called Marketing for Health Practitioners to focus on working with small to medium private practice owners to help them create long-term thriving practices.
Schedule
Friday, 8 October 2021
12:00pm - 1:30pm AEDT
Please note, the times listed are in Australian Eastern Daylight Savings Time.
Your local time will be:
| ACT: |
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12:00pm - 1:30pm
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| NSW: |
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12:00pm - 1:30pm
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NT:
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10:30am - 12:00pm
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QLD:
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11:00am - 12:30pm
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SA:
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11:30am - 1:00pm
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TAS:
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12:00pm - 1:30pm
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VIC:
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12:00pm - 1:30pm
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WA:
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9:00am - 10:30am
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Please note: This is a live webinar and needs to be watched at the specified time above. If you are unable to watch the webinar live, it will be produced as podcast and can be purchased within the following month.
Rates per person
| ESSA Member |
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$30.00 |
Non-Member
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$50.00
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ESSA Student Member
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$15.00
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Student Non-Member
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$25.00
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Please see terms & conditions for registration type definitions.
Access to Webinar
You will be provided information on how to access this webinar within your registration confirmation email.
NB: A confirmation of your attendance is required.
Target Audience
Any Accredited Exercise Physiologist and/or Exercise Scientist.
ESSA CPD Points
Registration
Online: After signing into your ESSA profile, select the blue "Register Now" button
Manual Form: click here
Registration for this professional development will close at 10:00am AEST on Friday, 8 October 2021.
Please note:
* Credit card payment is required with online registration.
* If a tax invoice is required for payment to be made, please use the manual form.
* Upon registering to any ESSA professional development, you automatically agree to our terms & conditions.
Disclaimers
- All accredited persons, regardless of any professional development completed/ attended must refer to their accreditation’s Scope of Practice/Standards, and only treat/practice within the same.
- ESSA confirms that at the date of release, this professional development meets the requirements of the ESSA Continuing Professional Development Points Guidelines. The information contained in this professional development is of a general nature only, and while every effort and care has been taken to ensure that all representations are accurate as at the date of its release, ESSA accepts no legal liability for any loss or damage suffered as a result of any information provided in this professional development.
- ESSA recommends that its members seek appropriate independent professional advice specific to their particular purposes and circumstances (including the provision of medical advice to patients) before relying on it.
- All Professional Development logistics are correct at time of publication. Subject to change at anytime without notice.
Online registration not available.