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Niche Marketing in your Practice

A Business Special Interest Group (BSIG) professional development

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This podcast has been designed to help small business owners of exercise physiology practices to understand some broad principles of marketing and how they can use marketing in their business, as well as what niche areas they can access to better develop their practices.

The recording is of a webinar presented by ESSA on 5 February 2014.

Presented by Mr Michael Kava

Michael Kava is the Director of Little Marketing, providing leading marketing advice for Australian small businesses. Michael and his team provide consulting and results driven seminars across the country to help Australian small businesses define their point of difference and stand out from the crowd.

Rates per person:

ESSA Member $30.00
Non-Member $50.00
ESSA Student Member $15.00
Student Non-Member $20.00

Please see terms & conditions for registration type definitions


Access to podcast:

You will be provided all information to access this podcast within your registration confirmation email


Target Audience:

Any Accredited Exercise Physiologists

Audience Disclaimer: All accredited persons, regardless of any professional development completed/attended must refer to their accreditation’s Scope of Practice, and only treat/practice within the same.


ESSA CPD Points:

1.5 ESSA CPD point landscape






Successful completion of an assessment, within 60 days is required to earn applicable CPD Point.



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Please note:

  • Credit card payment is required with online registration which holds a 1.2% merchant fee.
  • If a tax invoice is required for payment to be made, please use the manual form.
  • Upon registering to any ESSA professional development, you automatically agree to our terms & conditions.