Exercise Right has grown exponentially since its humble beginnings. The website now sees over 70,000 users every month and almost 50,000 followers across its social media channels. In 2021, we will have over 1 million individuals accessing and engaging with Exercise Right content.
In the earlier years, ESSA noticed a significant gap in the market when it came to resources or information for the Australian public and parents that highlighted the importance of exercise for children, particularly those with chronic conditions and disabilities. In February of 2017, Exercise Right expanded to include ‘Exercise Right for Kids
’, which offers downloadable resources for children with chronic conditions, such as factsheets, activity charts, eBooks and posters. Find out more here.
In 2018, Exercise Right decided to expand its audience and launch a new campaign. Partnering with Exercise is Medicine® Australia to target medical professionals, Exercise Right announced ‘Exercise Right for Doctors
’. The main purpose is to highlight the crucial role that exercise plays for the prevention, management and treatment of chronic conditions, and that exercise is medicine when prescribed by suitably qualified professionals, like Accredited Exercise Physiologists (AEPs). The aim of the campaign is also to educate doctors as to who AEPs are, as well as when and how to refer to them. Find out more here.
The ‘Exercise Right for Active Ageing program
’ has been designed for older Australians over 65. Funding from the Australian Government’s Move it AUS – Better Ageing Grants Program helps to subsidise 12 group exercise classes that are delivered by our Accredited Exercise Scientists and Accredited Exercise Physiologists. The program, which is offered in over 190 locations, aims to help older Australians to move more through affordable exercise classes, improve their quality of life and overall health, and connect with like-minded people in a fun and friendly setting. Find out more here.
When the pandemic hit and exercising in gyms was put on an (at the time) indefinite hold, we knew we needed to help find a way to bridge that gap of exercising safely at home. 'Exercise Right at Home
' was launched in early 2020 and offers a range of workouts that you can do in the safety of your home, put together by our accredited exercise professionals, as well as downloadable resources to help educate and inspire Australians to stay active at home during the COVID-19 pandemic. The information produced was
quickly utilised by many State Governments across their own health social media, this included exercise resources for hotel quarantine guests. Find out more.
Earlier this year, Exercise Right continued its partnership with Nike Australia by launching the ‘Exercise Right Performance Hub
’ to further educate the everyday athlete. The Performance Hub is a research-based platform dedicated to helping you excel in your chosen exercise, sport or passion, with all advice provided by accredited exercise professionals. The Performance Hub includes educational videos and blogs which provides expert performance advice from our accredited exercise professionals and has reached over 20,000 individuals via the Exercise Right website. Find out more here.
The growth of Exercise Right Week
is another indicator of the brand’s success. This year’s campaign (which ran from 24th—30th May) saw more than 60 members host Exercise Right events around Australia, almost 70,000 people visit the Exercise Right website and almost half a million people reached via social media. It also generated a high volume of media coverage and public participation.
There are plenty of exciting projects on the horizon with a determination to make 2022 Exercise Right’s biggest year yet. Suari Price, who manages the Exercise Right platform, says that there is so much potential for growth within the Exercise Right brand.
“Exercise Right is still a relatively young brand and much of its success to this point has been mostly organic. Now that we have a decent audience, it’s not just the general public paying attention to our content. There is a real opportunity to capitalise on this momentum and expand our audience within both the media and the allied health space
The next 12 months will see Exercise Right forge more partnerships, as well as focusing on generating more media relationships and making ESSA members the “go-to” experts in the health, fitness and sports industries.
“The next Exercise Right Week will be held from the 23 ‒ 29 May 2022, and we are determined to break all of our previous records. The theme and further information on this campaign will be released to our members in early 2022, so stay tuned.
How ESSA members can get involved
There are plenty of ways ESSA members can get involved with Exercise Right to help spread the word about seeking advice from the right exercise professional:
- Blogs – Share your expertise by writing a blog for the Exercise Right website.
- Videos – Share your knowledge, tips and training tips (and promote the work you do) by being featuring in Exercise Right educational videos.
- Factsheets – Do you specialise in a specific condition/s? Help to contribute to our factsheets! These are used to help educate our audience about how exercise can impact a range of conditions.
- Exercise Right Week – This is your chance to shine! When registrations open early next year, register to host an event during Exercise Right Week and help us raise awareness by sharing our content.
Read through the wide range of blogs, fact sheets and resources by visiting the Exercise Right website today.